Web design involves designing the layout, usability, and visual appearance of a website. A successful web designer must possess an array of creative, graphic, and technical skills.
The Role of a Web Designer
Web designers have a varied set of tasks and responsibilities. However, a designer’s role revolves around creating the layout and visual aspects of a website.
Their goal is often to make sure the site is both visually pleasing and user friendly and encourages visitors to stay around for as long as possible. In addition to the general framework and layout structure, this also means considering and constructing conversion-generating elements, as well as designing web pages in a way that translates well across various devices.
Web designers need to stay updated on the latest web design trends and adhere to certain standards and best practices. They often deal with brand imagery, color palettes, fonts, and so on. Many will even create a web design style guide to ensure that each website looks consistent: